mdBriefCase Announces New VP of Sales to Inspire Partnership Development

Apr 03, 2019, 08:00 ET

TORONTO, April 3, 2019 /CNW/ - mdBriefCase Group Inc. (mdBriefCase), Canada's leading provider of online continuing medical education (CME), is excited to welcome Catherine Rice, VP of Sales, Canada – the newest addition to the rapidly expanding team.

Rice joins the company as it focuses on growth in Canada and abroad, and promises to inject a high dose of energy into its already impressive development of strong partnerships within the health education industry. "It is with great pleasure that I announce Catherine Rice as Canada's new VP Sales," says mdBriefCase CEO Jason Flowerday. "She's a passionate leader with deep industry insights, experience and relationships who will add tremendous expertise to our leadership team".

Since 2001, mdBriefCase has delivered interactive, peer-reviewed and evidence-based programs free of charge on its proprietary learning management system. It has since advanced its commitment to enhancing the quality of care in communities around the world through its expansion into Australia, the Middle East, Europe and Africa. Delivering content for over 250,000 healthcare professionals in over 20 countries, mdBriefCase is proud to welcome Rice during a time that brings even more opportunity for innovation in health education.

Catherine Rice has more than 24 years of Canadian industry experience with multiple senior leadership roles in Sales and Marketing. She has worked for Roche, Novo Nordisk, Eli Lilly, and Janssen-Ortho. Experienced in leading multi-disciplinary teams, Rice excels in the development and implementation of complex strategic plans through a focus on critical thinking and decision-making, collaboration and inclusivity.

Rice's academic credentials include a BSc in Neuro-Psychology from Queen's University and an MBA from McMaster University.

SOURCE mdBriefCase Group Inc.

For further information: Megan Chapman, Director of Marketing, mdBriefCase Group Inc., T: 416-488-5500 x292, E: mchapman@mdbriefcase.com

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